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New campaign highlights the problems caused by excessive drinking

Ending Alcohol Harm

A new communications initiative has launched across Nottingham today, taking an innovative approach to reducing all harms associated with alcohol.

The Ending Alcohol Harm campaign, co-ordinated by the Nottingham Crime & Drug Partnership (CDP), brings together key partners to deliver a targeted communications intervention with the aim of getting people to think twice before they drink too much. The campaign explores a new way of approaching specific harms through various interventions and smaller mini-campaigns delivered throughout the year, focused on the health, financial and social effects of alcohol, including crime and where to get help.

The work to date has involved representatives from the city’s universities, Police and Licensing, the City Council, Community Protection, alcohol service providers, and many more. Driven by Nottingham’s status as a Local Alcohol Action Area (LAAA), a section of the work will be delivered in partnership with Drinkaware, the national alcohol charity.

Jon Collins, Leader of the City Council, said: “Clearly a great many people enjoy alcohol responsibly without causing any harm to either themselves or others. However, it’s when people simply drink far too much, either on a one-off occasion or over the longer term, that serious issues arise, from health problems to violent behaviour and sexual harassment.

“This campaign gives us a great opportunity to have an important dialogue with citizens about an issue that affects them. We have a unique range of resources available in Nottingham that allow us to talk about this subject in a way we’ve never done before. I’m really pleased that all the relevant agencies have joined forces to deliver such an innovative project”.

Paddy Tipping, Nottinghamshire Police and Crime Commissioner, said: “This is an important initiative involving so many partners and shows that once again, Nottingham is leading the way nationally. Our aim is to encourage people to drink and have fun healthily, safely and sensibly.”

Peter Moyes, CDP Director, said: “This communications intervention will aim to raise awareness of all aspects of alcohol harm from the effect on families and nights out to those dependent on alcohol, and will continue to make Nottingham a safe and healthy place. I fully support the campaign activity and I’m really looking forward to seeing the successes this partnership approach will bring”.

Councillor Darrell Pulk, Chairman of Nottinghamshire and City of Nottingham Fire Authority, said: “It’s important for Nottinghamshire Fire and Rescue Service to be involved in Ending Alcohol Harm because our aim is to make people in our community safer and this campaign will go towards achieving that.

“Alcohol is a major factor in many of the incidents that firefighters attend – for example, one in five fires caused by smoking and one in ten cooking fires that our crews are called to involve alcohol – so putting our efforts into helping end alcohol harm should enable us to prevent incidents ever happening in the first place, and reduce the number of people that need us in an emergency.”



For more information please contact:

Claire Hewitt or Alex Castle-Clarke
Nottingham Crime & Drug Partnership
0115 876 5793 / 0115 876 5707



If you live in Nottingham and have any alcohol related issues you can contact Last Orders on 0115 9709590.

Posted on Monday 8th September 2014
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